“With invaluable hands-on experience managing Holt Renfrew’s Chinese customer strategy and working with some of the top fashion brands, I understand the intersection between the Canadian luxury space and Chinese luxury customers.”

Key Chinese Cultural Moment campaign strategy

Organic social media content strategy on Red and WeChat

Comprehensive paid media strategy tailored to Chinese Canadian luxury customers

Key Chinese Cultural Moment event proposal and planning.

WeChat live events.

Collaborate with influencers that are relevant to Chinese luxury customers across Instagram and Red.

Collaboration with Chinese graphic designer and copywriter who understand your brand identity and voice.